Take the Inbound

Using SEO to drive traffic to a web site has become commonplace, but what about driving traffic to you, the attorney, specifically? Instead of trying to find clients...

Hubspot is helping to pioneer inbound marketing, which is a form of permission based marketing that utilizes social media in an effort to market non-intrusively.

The idea is to market yourself , your knowledge, and your company to a general population (think Facebook or Twitter) and let others find you, learn about you, and potentially contact you. This is done through a variety of channels and can be part of your firm's marketing mix.

That way, prospective clients can seek out what, when, where, and how they want to buy from you or work with you. I'll be exploring this in much more detail, using specific industry examples and providing resources and links, on subsequent posts.